In computing, zooming is the ability to change the scale or view. You know, like zooming in or out.

In content, zooming is the ability to change the scale or view. You know, like zooming into the details or zooming out to see the big picture.

Whatever your expertise, most of us have the curse of seeing our world in one way. Our expertise and experience with a topic means that we understand the context of all the details (how they all fit together). As Chip and Dan Heath popularized it, this “curse of expertise” is why we often struggle with explaining things to others. It’s hard to see the world from their point of view.

Think about an academic paper. There’s a single paragraph at the beginning that tells you what the following 15 pages of detail say. This abstract — abstraction — isn’t untruthful or incomplete. It’s just a different expression of the “stuff.”

The ability to change perspective is a critical skill when it comes to simplifying complexity. And simplifying complexity is important if you want to maximize how you reach, teach, and lead with content.

Simplicity isn’t the antithesis of complexity, it’s a different expression of it.