In the post-information age it’ll become exponentially more difficult to be bigger, better, faster, smaller, or cheaper. But anyone can amplify their unique and distinct selves. Here are four you should not only “own,” but figure out how to exploit.
Your point of view
If you look at a pile of dots on a page, they’d all seem co-equal. The minute you choose one as a reference point, all the rest have a relationship to it (they’re close, they’re far, they’re moving towards or away).
Value is always created from a point of view — wants, needs, and desires are human things. Only people have “whys.” When you bring a perspective to the world, it’s unique. You’re the only one who can be the “dot” from where you stand.
Your journey through the facts
“Everybody has a story” is getting tired, but it’s also true. Another version of why you should lean into yours is because everybody has your facts, but nobody has your story.
The “dots” aren’t static, so your view in the world changes over time. Sometimes you’ve chosen a path, sometimes it’s gravity from outside influences that shapes that path, sometimes it’s both. Either way it’s unique.
How you express your point of view and story are some unique combination of visual, verbal, written, auditory, kinesthetic, cadence and timing, and on and on.
In other words, even if someone had nearly the same vantage point in terms of their point of view, your way of sharing is going to resonate differently.
You can tell a story in a book or a movie, but the discipline of telling it and the consumer’s experience of it is very different based on the channel or medium of communication.
Now the channels of communication and expression are functionally infinite. Heck, there are people writing books on Twitter (telling the story 140 characters at a time).
Remember, each channel of communication is like a neighborhood with it’s own customs and culture and style. Don’t “do video” because it’s the hot thing. Experiment and find what suits you.
The bottom line
Being unique, different, or distinct isn’t easy. Some company cultures give you no latitude to do so. Some country or ethnic cultures play whack-a-mole with anything that stands out. The choice is yours, but if being a cog in the machine isn’t your thing, it’s time to get busy.