In the push to get attention, it is tempting to want to sum up our qualifications by calling ourselves gurus, experts, wizards, pundits, or mavens.

The challenge, however, is that sustainable, long-term success in reaching, teaching, and leading in a seriously noisy world won’t come from what we say about ourselves. That only perpetuates the temptation to shout more loudly.

This success, and dare I say, “your brand,” comes from what others experience.

For most of us this means that our one bona fide strategy is to do good work and keep making connections until those people themselves start connecting others to the experience you deliver.

It’s more like “put money in your savings account” than “get rich quick.” And it’s probably why we’ll never cease to be up to our ears in gurus.